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What SEO tools cost a small marketing team.

Search-ranking, audit and keyword tools for small marketing teams, with per-user add-on costs shown.

3tools profiled
1self-hostable
27 Octprices read

Semrush

ProprietaryCloud

A broad SEO suite (keyword research, rank tracking, site audits, competitor data) sold as monthly plans with paid extra users.

$117.33from, per month · SEO, billed annually

Ahrefs

ProprietaryCloud

An SEO suite known for its backlink index, sold in tiers that each include one user, with paid extra seats.

$29from, per month · Starter, billing not stated

SerpBear

MITSelf-host

An open-source, self-hosted Google rank tracker with unlimited keywords and domains. You pay only for the search data it fetches.

$0licence · self-hosted, you pay for the server

Lowest paid plan per month, before tax. These tools are not priced per seat, so the full comparison prices them at the usage a small business actually has.