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What website analytics costs, from free to self-hosted.

Website analytics tools compared on price per pageview tier, data retention and self-hosting.

3tools profiled
2self-hostable
27 Octprices read

Google Analytics

GA4 · ProprietaryCloud

The default free web analytics tool, with published collection limits and a contract-priced 360 edition for larger needs.

$0GA4 (standard) · paid plans priced on request

Plausible

AGPL-3.0Cloud + self-host

Lightweight, privacy-focused web analytics priced by monthly pageviews, with an open-source Community Edition you can self-host.

$9from, per month · Starter (10k pageviews), billed monthly · or self-host, no licence fee

Matomo

GPL-3.0Cloud + self-host

Full-featured, open-source web analytics you can run on your own server for free, with a hosted cloud and paid on-premise bundles.

€0licence · self-hosted, you pay for the server

Lowest paid plan per month, before tax. These tools are not priced per seat, so the full comparison prices them at the usage a small business actually has.